We’re thrilled to announce the opening of Just Portsmouth, the second location under the Just Brand umbrella, following the success of our flagship store, Just Mystic. Located at 16 Congress Street in downtown Portsmouth, NH, the new store opens its doors for a soft launch on June 14th—perfectly timed with the city’s beloved Market Square Day.

If you know Mystic, you’ll feel right at home in Portsmouth. Both are charming coastal towns with cobblestone character, salty air, and a strong sense of community. It’s why we think of them as sister cities—and why Portsmouth felt like the natural next step for the Just Brand family.

Market Square Day is one of Portsmouth’s biggest and most vibrant events, drawing more than 50,000 people to the city’s historic downtown for live music, local vendors, food trucks, and community celebration. It’s not unlike Mystic’s Outdoor Art Festival—just swap the drawbridge for Market Square and you’ve got a similarly joyful vibe.

Like Just Mystic, the Portsmouth location will feature cozy, coastal-inspired apparel, thoughtfully curated goods, and local collaborations that celebrate the place we call home. We’re also currently hiring—so if you’re in the area and think you’d be a great fit for the Just Portsmouth team, we’d love to hear from you!

The grand opening is planned for 4th of July weekend, but if you’re in town for Market Square Day, swing by and say hello—we’d love to welcome you in.