We’re thrilled to announce a new collaboration that brings a little New England hometown pride to both the shoreline and the suburbs. Just Mystic has partnered with Americana Memories—a nostalgic, family-owned shop based in New Canaan, Connecticut—to offer exclusive, cross-branded merchandise you won’t find anywhere else.

Americana Memories is known for its timeless college-style pennants and vintage-inspired apparel. Their pieces celebrate the towns and traditions that make New England such a special place to call home. With this partnership, select Just Brand-designed New Canaan apparel is now available in Americana Memories’ shop—celebrating the heart of Fairfield County through a fresh, coastal lens.

In return, we’re bringing a touch of their nostalgic charm to our own shelves. You can now find a curated selection of Americana Memories pennants available in both our Just Mystic and Just Portsmouth locations. Whether you’re a proud townie, a seasonal regular, or just love a good throwback, these pieces are perfect for meaningful gifts or personal keepsakes.

This collaboration is all about connection: to place, to memory, and to each other. We’re proud to be working with a like-minded brand that values quality, creativity, and local love as much as we do.

Come explore the collection in-store at Just Mystic (33 W Main St, Mystic, CT 06355) or Just Portsmouth (16 Congress Street, Portsmouth, NH 03801).